The increased globalisation of the business cannot be ignored and managers need to develop the tools and insight to operate in this dynamic environment. Consequently, managers in both domestic and international organisations need to be aware of the changes and how these affect their business environment. Similarly, managers must also be able to develop effective strategies to cope with the challenges of international competition. Finally, working in the international environment brings people of different cultures and beliefs together. Knowing how to harness this huge human potential is critical for the success of an international organisation. International Management is an integrative course that brings together all international elements of business.
The course will help you develop international strategies as well as train your sensitivity to the multicultural nature that is part of this new playing field. Through the use of cases and recent publications in this field of international management, we provide you with a structured synthesis of the main issues that managers face. Be a trul international manager and develop your global insights.
- learn about the conditions under which and developments within which international business activities emerge as well as grow;
- gain insight into the nature of international business and moreover, the possible involvement of national governments in international business;
- be able to determine the characteristics of international, multinational and global enterprises and notably, the specific demands that are put to their strategies and especially their organisational structures;
- be able to develop the basic policy options available to the management of an internationally operating enterprise.
These are the main topics of the course are:
- The Nature of International Business
- International Trade: how governments and companies become involved
- Foreign Direct Investment
- Management of Marketing and Production in the MNE
- Basic Strategic Issues for the Global Enterprise
- Specific Strategic Issues for the Global Enterprise
- Internationalisation of the Global Enterprise
- Organisational Issues of the Global Enterprise
- The Cultural Environment of the Global Enterprise