Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do – it’s a matter of being different at what you do.
Strategic Management is at the heart of management science. Strategic Management takes a long-term and broad firm perspective, and in the broadest sense, strategic management deals with three questions:
(i) For what does the firm stand? (2) How does the environment look a firm is (or intends to) operating in? and (3) How can a specific firm achieve a competitive advantage in the field(s) it is operating in?
Learn how firms develop strategies and how they are implemented. A prudent strategic decision maker should be aware of the various approaches since a comparison and combination of the different perspectives may yield creative and innovative solutions. Mastering strategy will give you the tools to ensure your organisations sustainable competitive advantage.
After this course you will:
- be acquainted and understand the important schools of thoughts, ideas and tools in the field of strategic management.
- develop abilities that are crucial in leading complex organizations.
- develop a critical, flexible and creative mind set that enable you to respond to current challenges and to shape the future.
- identify the critical challenges facing organisations.
- recognise the correct tools of analysis needed to understand these challenges.
- develop strategic solutions to real business problems.
- gain insight into how corporate strategy should be used to retain a competitive advantage.
The main topics of this course are:
- Evaluation of the firm’s environment
- Evaluation of firm’s strengths, weaknesses, opportunities and threats
- Competitive strategies
- Cooperative strategies
- Integration and diversification
- Mergers and Acquisition
- Global strategies
- Effect of the global business environment on the firm’s strategy